As the festive period approaches, more and more customers are expected to go shopping with their tablet or smartphone.   Many peope plan to use their devices to locate stores, compare prices and make purchases.  Nearly half of consumers in the U.S admit to showrooming.  This is when customers visit a store to see and touch products and then order them on-line, often at a cheaper price. To combat this, smart retailers  are offering discounts and allowing customers to order on-line and pick up their goods in store.  Nevertheless, in the US, 40 % of shopping happens while people are sitting on the couch in front of the TV, or even in bed.

Listen below

Read by Peter Clements (Southern English accent)

Study the words

Festive – Christmas
Approaches– gets nearer
Admit to– confess to
Cheaper– less expensive
Combat– fight against
Smart– clever, intelligent
Discounts– reduced prices
Pick up–  collect
Goods– products
Nevertheless–  even so, in any case
Couch– sofa
  

Listen on audioboo (and subscribe to i-tunes podcast) here

Do the takeaway test: smart shopping

Related Articles:

http://www.foxnews.com/tech/2012/11/08/holiday-shoppers-take-to-stores-armed-with-smartphone-personal-assistants/

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