Mistakes happen…expensive ones too!
Faulty caps on children’s fruit drinks are costing a company a quarter of its annual profits. Soft drink maker Britvic have recalled millions of Robinsons fruit juice bottles with the ‘magic cap’, which was intended to make the drinks easier to open and harder to spill. They have discovered that the spout can break off and this is a choking hazard for young children. Britvic owned up to the problem and said that it would cost between one and five million pounds to resolve. They later announced that the financial damage was probably much more: between fifteen and twenty million pounds. In addition to the embarrassment caused, there are fears of lasting damage to the Robinsons brand.
Read by Annette
Study the words
faulty caps- imperfect lids
soft – non-alcoholic
recalled- withdrawn from the shops
spout- the tube you drink from
choking hazard- danger of suffocation
owned up to- admitted
Do the takeaway test: Magic caps
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- Fruit Shoot recall to cost Britvic £25m (independent.ie)